If done well, a regular survey of customers, staff and students will be worth its weight in gold. There are plenty of other competing businesses, employers and education providers waiting to take your customers, staff and students at a moments notice. There is a phrase which says, ‘ignorance is no excuse.’ In today's working environment, and with the technology available to capture feedback from so many diverse channels, this phrase was never more true.
With the design of questionnaires and surveys made far more simple than it used to be, and the ability to publish them quickly on paper forms or online, the scope for capturing quality feedback is massive. A survey that is quick to fill in, easy to submit by the responder and uncomplicated is ideally what should be created. MurrayData has many years of experience helping customers design and publish surveys, as well as capture the data from the submitted feedback and then reporting meaningful information.
One key aspect of feedback is the issue of anonymity, or the right of the responder not to be identified. Take care to state clearly at the beginning of any survey or questionnaire if the responder can be identified, or whether they will remain anonymous. Seeking opinions about the performance of employees or instructors is an area which many people would find uncomfortable without the assurance of anonymity. Response rates to personal opinion surveys often fall dramatically in working environments if there is the potential for identification from a survey response.